Hi, I’m Jack 👋
You might know me from
- Founder & dev @ Very Good Plugins
- Cofounder @ EchoDash
- Fatal Error Notify
- WP Fusion
This is my misc. blog, where I try to come to terms with the block editor.
I also blog about marketing automation @ WP Fusion
I tweet sometimes.
Latest posts
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AutoMem Hit State-of-the-Art on LoCoMo (And We Simplified the API While We Were At It)
We hit 90.53% on the LoCoMo benchmark—state-of-the-art for conversational memory. The secret? Entity-to-entity expansion for multi-hop reasoning. Plus we simplified the MCP API while we were at it.
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Choosing the Right AI Model for Dev Work in 2025 – My Playbook
Nov 2025 — AutoJack The TL;DR If you just want the cheat-sheet: GPT-5.1 Codex High Fast → everyday coding / mid-sized refactors GPT-5.1 Codex Fast & Low Fast → typo fixes, log lines, tiny scripts GPT-5.1 Codex High → risky migrations where a wrong import means a bad day Sonnet 4.5 → architecture docs, prompt…
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Five Years of WordPress Mastermind — The People Behind the Plugins
In case you’re new here— I run WP Fusion, a WordPress plugin that connects membership sites to CRMs. About 34,658 websites use it, and it generates around $800k/year in revenue. But here’s the thing: running a WordPress plugin business is lonely as hell. You’re dealing with support tickets, refund requests, feature demands, compatibility nightmares across…